This is Alexis, the founder of Dogalicious, together with his pug Tina. Alexis has loved animals since childhood, growing up in a home filled with dogs, cats, rabbits and even parrots. Caring for animals was never a phase in his life—it was a constant.

In 2007, Alexis adopted three pugs. Like many flat-faced breeds, they each struggled with ongoing health issues. The most heartbreaking moment came when Phoebe, one of the three, was diagnosed with late-stage cancer. The vets could not determine a clear cause, but Alexis began questioning what he had been feeding her. Most commercial dog food is heavily processed, filled with artificial additives and made with ingredients that don’t resemble real food. He realised that if he wanted his pets to live healthier, longer, happier lives, fresh and transparent nutrition was the only way forward.

From that personal turning point, Dogalicious was born.

Alexis started by cooking fresh meals in his own kitchen, learning pet nutrition, and rebuilding his dogs’ diets from the ground up. Over time, this passion evolved into Hong Kong’s trusted fresh pet food company—one focused on real ingredients, minimal processing and complete transparency. Today, every Dogalicious meal is designed by PhD Vet Nutritionist and made daily in our Hong Kong kitchen using human-grade meat and vegetables, cooked gently in small batches to preserve nutrients and flavour.

Our range now includes Fresh Dog Meals, Fresh Cat Meals, and a growing line of Therapeutic Fresh Meals—Kidney Care, Digestive Care, Struvite Care, Weight Management and more. Each recipe follows nutrition-guided principles and uses simple, recognisable ingredients you can pronounce. No preservatives, no artificial colours, no fillers, and absolutely no nasties.

We believe pets deserve the same care and quality we give to the people we love. That’s why Dogalicious also offers convenient subscription plans, personalised portions and customer support designed to help every pet parent feed confidently and easily. Thousands of Hong Kong families trust Dogalicious as their daily feeding partner, and our mission has never changed: to make fresh, honest, transparent pet food accessible to everyone.

What began as one dog parent’s heartbreak has grown into a fresh food movement that continues to change the way pets eat in Hong Kong. Every meal we make is dedicated to pets like Phoebe—who remind us why fresh food truly matters.